From a "cost center" to a revenue driver
You're navigating a long sales cycle, trying to win over skeptical sales teams, and explaining highly complex products. Your marketing needs to do more than just generate leads. It needs to educate technical buyers and give your sales team a true advantage.
Raka helps industrial and manufacturing brands build a complete marketing engine. We connect your CRM, website, and content to support the entire, complex sale.
HubSpot and CRM for sales alignment
Your sales team lives in spreadsheets, and your lead handoff is a mess. As a HubSpot Diamond Solutions Partner, we build CRM strategies that align your sales and marketing teams. You get a single source of truth, a clean lead handoff, and full visibility into your pipeline.
Targeted B2B lead generation
Your buyers are technical, and your audience is niche. Generic campaigns won't work. We build targeted digital marketing campaigns (SEO, PPC, and content) designed to reach the right engineers, procurement managers, and distributors, resulting in a steady stream of qualified leads.
Industrial website design
Your website shouldn't be a static digital catalog that's impossible to update and fails to capture leads. We design and build modern, high-performance websites on HubSpot and WordPress. You get a 24/7 sales tool that looks credible, is easy for your team to manage, and is built to convert.
Sales-enablement content and creative
Your sales team needs better case studies, white papers, and spec sheets to close deals. We create the high-value, technical content and creative (like video and design) your buyers need to make a decision. This equips your sales team with the exact assets they need and positions you as a trusted expert.
AI for reporting and efficiency
You have massive amounts of data but no way to use it, and your team is stretched thin. We help you build a practical AI strategy to get AI-powered reporting and create content workflows, helping your team do more with less.
A partner who speaks your language
You don't have time to teach an agency the difference between a distributor and a dealer. We know the challenges of industrial marketing and are built to be an extension of your team.
- You get a strategy that is built for a complex, multi-touch sale, not just quick, unqualified leads.
- You get clear, no-fluff reports that connect your marketing spend to real pipeline and revenue.
- You get a team that can create credible, technical content for engineers and build a compelling case for procurement.