Through HubSpot's Inbound certification, I picked up some important lessons about building client relationships that will help in increasing sales for next year.
A Digital Agency Blog
Inbound Marketing
Eye-Catching Uses for Animation in Your Marketing Plan
Animation catches your eye, gets a message across quickly, and is very shareable. The marketing uses for animation are endless. You just need a little imagination.
Fresh Lead Generation Ideas for 2019 and Beyond
If attracting and converting more leads is on your to-do list for 2019, we've got some lead generation ideas to get you started.
What Does Social Media Strategy Look Like in 2019?
As we look ahead into 2019, we’re seeing some shifts in social media strategy beginning to emerge. If there’s one thing you can count on in social media, is that it’s always evolving.
HubSpot vs. Marketo vs. Pardot: Choosing the Best Marketing Platform
A look at three different marketing platforms, the benefits, drawbacks, and determining the right choice for your business: Hubspot vs. Marketo vs. Pardot.
SEO for Sales: A Guide to Using High-Conversion Terms
Want to attract and convert more sales leads on your site? We walk you through how to improve your SEO for sales.
Optimizing WordPress Image Fields: Title, Alt Text, Description, Huh?
Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
8 Key 2019 Inbound Marketing Trends
As we gear up for 2019, it's time to take a look at what trends in inbound marketing to look forward to in the new year.
Inbound Marketing vs. Advertising: What’s Right for Your Business?
For marketers facing the problem of trying to maximize ROI, the choice between inbound marketing vs. advertising a frequent one. So what's right for you?
6 Classic Inbound Marketing Mistakes to Avoid Like the Plague
Look out for these inbound marketing mistakes curated by Raka, which can trip up even the savviest marketers from time to time.
Hiring an Inbound Marketing Agency vs. Hiring Employees
Wondering if you should hire a digital agency for your marketing or build an in-house team? Here are five reasons an agency might be the way to go.
Raka Weekly Roundup: Google Rankings, Google My Business and HubSpot Marketing Hub Enterprise Updates
In this week's edition of the Raka Weekly Roundup, we’ll let you know what Google ranking factors to pay attention to for 2019 and tell you about changes to Google My Business and HubSpot’s Marketing Hub Enterprise.