Here’s a familiar scenario. You open an image in WordPress’s media library and see row upon row of empty fields: URL, title, caption, alt text, description. Each waits, ready to fulfill its purpose but unable to tell...
As we gear up for 2019, it's time to take a look at what trends in inbound marketing to look forward to in the new year.
For marketers facing the problem of trying to maximize ROI, the choice between inbound marketing vs. advertising a frequent one. So what's right for you?
Look out for these inbound marketing mistakes curated by Raka, which can trip up even the savviest marketers from time to time.
Wondering if you should hire a digital agency for your marketing or build an in-house team? Here are five reasons an agency might be the way to go.
In this week's edition of the Raka Weekly Roundup, we’ll let you know what Google ranking factors to pay attention to for 2019 and tell you about changes to Google My Business and HubSpot’s Marketing Hub Enterprise.
In this week's edition of the Raka Weekly Roundup, we tackle Google neural matching, Instagram's departing founders, and Snapchat's new hookup with Amazon.
Rich snippets can benefit your SEO efforts, if you know how to use them correctly. Here's our introductory guide to doing just that.
What do you need from your inbound marketing agency in 2019 and beyond? Start with recommendations for quality content and move into the development of the flywheel, we say.
In this week's Raka Weekly Roundup, we talked to our in-house marketing experts about new HubSpot products and INBOUND 2018 lessons learned.
You should have a smart SEO growth plan in place, and perhaps even more importantly, you should have the right people implementing it.
Five smart tips to avoid content marketing mistakes, plus news and notes from the world of tech and video advertising in this week's Raka Weekly Roundup.