If your email list isn't clean and healthy, neither are your email marketing efforts. Here's some tips for effectively managing your contacts to avoid that unpleasant reality.
A Digital Agency Blog
Three Common Twitter Mistakes Your Brand Should Avoid
Every company makes mistakes on Twitter, but there are three incredibly common brand errors you need to avoid, and we'll tell you how.
What Is Google Plus In 2018, And Who’s Using It?
If you've found yourself asking "What is Google Plus," we've got you covered. Here are three ways it's still relevant for businesses in 2016 (and beyond).
How to Combine Concepts and Keywords in Your SEO Strategy
When you're planning your SEO strategy for 2017 and beyond, consider this: Concepts are the future, keywords are the past.
Insights From an Inbound Marketing Intern: Acronyms and Ice Cream Sandwiches
As a Raka intern and inbound marketing newbie, I'm here to give you my insights into what it's like to be learning digital marketing from the ground up.
How to Make LinkedIn Marketing Work For You—Yes, You
LinkedIn marketing isn't necessarily simple, but there are a few avenues on the platform that you can use to connect with the audiences you care about most.
Inbound Marketing Blog Phrases We Should Stop Using
Raka recently asked Inbound.org users which overused phrases they dread seeing in blog posts. The answers were funny, and a reminder to all of us.
How Long Does Good Content Writing Take?
How long it takes to produce good content writing is one of those questions that plagues content marketers. Let's talk about why it's so hard to quantify.
Why a Content Calendar Is Crucial for Inbound Marketing
How a content calendar can take your content marketing efforts and give them direction, purpose, and (yes) organization.
Content Marketing Dos and Don’ts for Holidays
Leveraging holidays for content marketing can be a fantastic idea for businesses. It can also be a disaster. Don't let your content be a disaster.
Facebook Live Is Driving Better Reach for Business—Here’s Why
Facebook Live video is a fresh way for businesses to reach their prospects, but it's the increased reach that makes it really worth checking out.
What TEDx Taught Me About Content Marketing
I've heard a lot of clients say that their industry isn't interesting enough for content marketing, but I think they're wrong.