Smart content planning can make your inbound marketing efforts both simpler and more effective. How, you ask? Read on.
A Digital Agency Blog
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
Google Keyword Planner 101: How This SEO Tool Gets Your Brand Found Online
What’s the first thing you do when you start writing a blog post? What about when you set up an advertising campaign in Google Ads? Hopefully, you make a beeline...
Are B2B Marketing Strategies Really That Different?
When it comes to developing a comprehensive B2B marketing strategy, making sure your company is targeting the right potential customer with the right message can sometimes get lost.
How to Advertise on Instagram: A Step-By-Step Digital Advertising Guide
If your brand hasn’t made an Instagram account yet, it’s time to change that. Instagram is one of the fastest-growing social media platforms (it grew from 90 million users in...
How to Advertise on Facebook: A Step-By-Step Digital Advertising Guide
Facebook is one of the world’s most-visited platforms–it sees more than 2.5 billion active users each month. Many love to use Facebook to share family photos or to keep in...
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
How to Advertise on Google: A Step-By-Step Digital Advertising Guide
Digital advertising takes a lot of forms: ads served on Google’s SERP (Search Engine Results Page), video ads that play before YouTube videos, carousel ads that users can scroll through...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with choosing a bid strategy. What do they all mean? Which will help you...
How the Google Match Type Changes Can Help You Reach the Right Customers
About Match Types • Why Google is Doing This • What This Means for Advertisers • How to Prepare You may have heard the news: Google is once again expanding...
Inbound Marketing vs Outbound Marketing: What’s the Difference and Which is Better?
The way people consume media has changed in recent years and traditional outbound marketing tactics are not as effective as they used to be. Here's how inbound marketing can help your company reach more leads and get your message out.
Buyer Personas: What They Are and Why You Need Them
A quick and easy guide to buyer personas. Bookmark this page for later when you're explaining all this to your colleagues (and looking really smart doing it).