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How To Use HubSpot Lifecycle Stages to Nurture Leads
Here's how to properly set up your HubSpot lifecycle stages and use them to nurture your leads from subscriber to closed sale.
How to Think About Advertising Strategy in Uncertain Times
We live in a world where the typical response of a business during economic uncertainty is to slash advertising spending. Despite very clear evidence of the value of advertising in...
How to Create Professional Marketing Videos When Working Remotely
It doesn’t take a degree in motion design or video production to create videos while you’re at home. You can still create a great marketing video from home without a fully stocked toolkit. Here are our tips on how to create compelling homemade video content to fuel your marketing efforts.
How to Master Search Engine Optimization (SEO): Choose Your Keywords Wisely
What is search engine optimization (SEO)? Why is it important to marketers? Answers to these questions — and more! — in Raka's Inbound Marketing Dictionary.
How to Set SMART Goals to Get More Leads and Sales
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
How Working with a HubSpot Solutions Partner Can Grow Your Brand
Want to know what a HubSpot Solutions Partner is? Or how it can help your business? We break down the details (and cost) you need to know.
HubSpot Tools You Need to Move Marketing and Sales Online
It seems like all we’ve been talking about lately is digital transformation—and with good reason. As businesses have scrambled over the last two months to move their operations online, the...
How to Get Your Business Found Online: Content, SEO, and Social Media Tips
What components go into creating an optimized blog post? Content is always king, but make sure your SEO is on point and your social media gets your content to the right people at the right time.
Process Documentation for Marketing Teams
Why process documentation is important When we’re away from our normal office routine, it’s surprisingly easy to shirk our normal day-to-day processes. Perhaps a client conversation was once recorded entirely...
Lead Generation the Inbound Marketing Way
Your company wants to generate more leads. You’ve spent a little on advertising to try to get them, but these efforts haven’t yielded the lead generation results you were looking...
How to Create Buyer Personas: A Step-by-Step Guide
You need buyer personas for a strong inbound marketing strategy. Here's how to create buyer personas that get to the heart of your target audience.