AI is everywhere, and we mean everywhere. HubSpot is no exception.
At Raka, we don’t see artificial intelligence as a replacement for marketers, but as a tool that strengthens the human side of what we do best. Used well, it removes friction, speeds up the repetitive work, and gives teams more time to focus on strategy, creativity, and connection. That approach aligns closely with how HubSpot is building its AI features today.
In this post, we’ll break down everything you need to know about HubSpot AI credits and Breeze Agents, along with where they deliver the most value. The goal is simple: help your team use AI intentionally, so HubSpot handles the heavy lifting while your marketers stay focused on the work that actually needs a human touch.
Table of contents
What are HubSpot Credits?
HubSpot Credits is the currency system HubSpot utilizes to track and manage your use of Breeze AI features. Think of these credits as a monthly allowance your team can draw from whenever you are utilizing AI functionality within HubSpot.
Depending on your HubSpot subscription tier, your company receives a set number of credits each month at no additional cost:
|
HubSpot Tier |
Included HubSpot Credits |
|
Starter |
500 |
|
Professional |
3,000 |
|
Enterprise |
5,000 |
If your team needs more than what is allotted, HubSpot gives you flexibility to either add more credits to your monthly plan or establish a pay-as-you-go model that allows you to buy the extra credits whenever you may need them.
One important thing to keep in mind is that these credits reset each month and do not roll over. Because of this, it is helpful to think of credits as a “use it or lose it” resource and ensure you are maximizing your usage before the monthly credit resets.
Breeze Agents
Breeze agents and HubSpot credits go hand in hand. You cannot talk about one without discussing the other.
HubSpot credits are the currency that fuels Breeze Agents within HubSpot. These agents are built to help automate tasks and streamline processes for your team. While there are a bunch of Breeze agents currently in beta testing, let's take a look at the three main agents you're most likely to encounter as you begin utilizing your HubSpot credits.
Customer Agent
Think of the Customer Agent as your 24/7 support concierge.
This chatbot lives on your website and helps field incoming inquiries by being trained on your existing assets, including your website pages, blog posts, knowledge base articles, and more.
With up to 70% of conversations resolved automatically, your team can spend less time answering repetitive questions and more time having meaningful conversations with the prospects and customers who matter most.
Not sure how the agent will handle conversations? You can try it before implementing it live on your website with a free 14-day trial. This allows your team to test conversations and see how it works so you can refine output and messaging.
Prospecting Agent
HubSpot's Prospecting Agent is your always-on, AI sales teammate.
This agent handles research, monitors buying signals, and recommends which prospects your team should reach out to, allowing your sales reps to spend more time closing deals rather than cold emailing unqualified segments in HubSpot.
And teams are already seeing great results after implementation, generating 76% more leads and winning 26% more deals.
Data Agent
Finally, HubSpot’s Data Agent is your AI-powered customer intelligence assistant.
The Data Agent automatically pulls in insights, reducing the time your team spends manually updating CRM records. With the ability to research contacts and companies and turn calls and emails into structured data, it helps keep your CRM accurate, complete, and up to date.
Automating this type of research has already helped teams replace more than 500,000 hours of manual work and research prospects up to 10 times faster, allowing your team to continue fostering relationships and moving opportunities forward.
The future of work is agent-powered
Utilizing AI agents doesn't take away the human element of your work. Instead, it streamlines processes, so your team can spend more time making meaningful connections where they matter most.
If you're considering implementing agents into your workflow, start by identifying your top priorities and biggest pain points. From there, you can determine which agent is best suited to address your needs. Once you've selected an agent, test it, refine the process, and integrate it into your CRM to get the most out of your monthly HubSpot credit allotment.
