The key to measuring social media marketing ROI is choosing the right metrics, monitoring them, and reporting on them effectively. Here's how to get started measuring your social media marketing.
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HubSpot
Personalized Marketing with HubSpot Smart Content
HubSpot smart content and CTAs make your marketing more personalized for your brand's audience, help nurture leads, and increase conversion rates.
How To Use HubSpot Lifecycle Stages to Nurture Leads
Here's how to properly set up your HubSpot lifecycle stages and use them to nurture your leads from subscriber to closed sale.
How to Set SMART Goals to Get More Leads and Sales
Creating SMART goals is all about achieving meaningful results. By making your goals Specific, Measurable, Attainable, Relevant, and Time-bound, you're giving your inbound marketing strategy a higher chance for success. Here are our top pointers for how to create SMART goals for your business!
How Working with a HubSpot Solutions Partner Can Grow Your Brand
Want to know what a HubSpot Solutions Partner is? Or how it can help your business? We break down the details (and cost) you need to know.
HubSpot Tools You Need to Move Marketing and Sales Online
It seems like all we’ve been talking about lately is digital transformation—and with good reason. As businesses have scrambled over the last two months to move their operations online, the...
Social Media Communication Tips & Tools During COVID-19
The business climate during the coronavirus (COVID-19) situation seems to be changing daily. It can be hard to know how best to communicate to your audience and what to say...
8 Mistakes to Avoid When Implementing HubSpot Sales
Does your organization need to conduct a successful HubSpot Sales implementation? Then make sure you steer clear of these common mistakes!
Closed Loop Marketing: Perfecting the Flow From Lead to Sale
Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
Web Chat, Sales CRM, Meetings & More: 10 HubSpot Tools You May Not Know About
If you're a HubSpot customer thinking of adding a new marketing or sales tool from a vendor that isn't HubSpot, stop what you're doing and read this post.
Portsmouth is Getting a New HUG – A HubSpot User Group, That Is
The Seacoast is a great place to work in marketing. There are tons of cool, creative people in the industry here. So why aren’t we getting together more to talk...