Use closed loop marketing to fill the gap between sales won and the marketing efforts that helped get the sale started and see what efforts resonate best with your customers.
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HubSpot
How Marketing Analytics Can Make or Break Your Strategy
Looking at your most recent marketing campaign, can you definitively say what the return-on-investment was? This post show you how to calculate ROI and gather other great information with analytics.
Web Chat, Sales CRM, Meetings & More: 10 HubSpot Tools You May Not Know About
If you're a HubSpot customer thinking of adding a new marketing or sales tool from a vendor that isn't HubSpot, stop what you're doing and read this post.
Portsmouth is Getting a New HUG – A HubSpot User Group, That Is
The Seacoast is a great place to work in marketing. There are tons of cool, creative people in the industry here. So why aren’t we getting together more to talk...
Lead Generation Tools Every Inbound Marketing Department Should Have
Companies have an overwhelming amount of choices in software, services, and platforms they can use to better manage their business operations. But which lead generation tools are right for your business?
Why HubSpot’s Inbound Marketing Certification Is Totally Worth Taking
Through HubSpot's Inbound certification, I picked up some important lessons about building client relationships that will help in increasing sales for next year.
HubSpot vs. WordPress: Battle of the Platforms
We made a list of pros and cons to help you decide the winner in the battle of HubSpot vs. WordPress.
Raka Weekly Roundup: Breaking Down New HubSpot Products and Lessons From INBOUND 2018
In this week's Raka Weekly Roundup, we talked to our in-house marketing experts about new HubSpot products and INBOUND 2018 lessons learned.
Raka Weekly Roundup: HubSpot’s Conversations, Twitter Fail, and 50 Social Media Tools You’ll Love
This week's Raka Roundup shares insight on a new feature from HubSpot, Twitter's free speech problem, and 50 social media tools you'll love because we love keeping you informed of the latest digital marketing news.
How to Bulk Upload Posts With HubSpot’s Social Media Scheduling Tools
Did you know that you can now use HubSpot's social media scheduling tools to bulk upload dozens of posts at once? Here's our guide to saving time with the platform.
Which Marketing Automation Tools Are Right for Your Business?
If you’re the owner of a small business or you head up the marketing department of a large company, you're going to want marketing automation tools to help you out. The question is, which ones do you choose?
Five Common Mistakes We Find When Performing a HubSpot Audit
Worried you're not getting the most out of HubSpot? Here are five of the most common mistakes we find during HubSpot audits, and simple ways you can fix them.