Buzzwords and Why You Shouldn’t Use Them in Content Marketing
Nowhere in Raka’s rules of the inbound marketing definitions does it say that the letter being...
How To Choose Effective Bidding Strategies in Google Ads
We’ve all been there: you’re setting up an advertising campaign in Google Ads and you’re faced with...
Why HubSpot’s Inbound Marketing Certification Is Totally Worth Taking
As someone who was first exposed to the concept of inbound marketing when I started as project...
Email Marketing: Why the Oldest Online Business Communication Still Matters
Getting prospects from “generally interested in your brand” to “enthusiastic customers and...
Insights From an Inbound Marketing Intern: Acronyms and Ice Cream Sandwiches
Hey folks, recent millennial grad here. I recently joined the Raka team as an inbound marketing...
If Your Marketing Plan Doesn’t Evolve, Is It Any Good?
If you’re a loyal follower of our digital agency blog (or just a natural inbound marketer at heart)...
Web Design Resources You Need To Know About
Let’s be real: we’re not all an endless fount of creativity and brilliant ideas. We need a little...
5 Google Analytics Reports You Can Build An Entire Marketing Strategy Upon
It doesn’t matter if you’re brand new to using Google Analytics for marketing or a seasoned inbound...
What Is Hyperlocal Marketing and Why Does Your Business Need It?
Among the many questions we get about digital advertising, one of the most common is how our...
