Buzzwords and Why You Shouldn’t Use Them in Content Marketing
Nowhere in Raka’s rules of the inbound marketing definitions does it say that the letter being...
Why HubSpot’s Inbound Marketing Certification Is Totally Worth Taking
As someone who was first exposed to the concept of inbound marketing when I started as project...
Email Marketing: Why the Oldest Online Business Communication Still Matters
Getting prospects from “generally interested in your brand” to “enthusiastic customers and...
Insights From an Inbound Marketing Intern: Acronyms and Ice Cream Sandwiches
Hey folks, recent millennial grad here. I recently joined the Raka team as an inbound marketing...
The Dos and Don’ts of Creating Buyer Personas
When it comes to actually sitting down and creating buyer personas, there are two issues we see a...
Using Marketing Data to Measure Your Success
“Of course I know what data is,” you say confidently, even dismissively. But do you know all the...
How to Destroy Spam Traffic With Google Analytics Filters
So your boss asks you to audit your Google Analytics Reports, but when you dive headfirst into your...
How to Create Buyer Personas: A Step-by-Step Guide
This post was updated on April 27, 2020 to include new links to resources, including a more...
Raka Weekly Roundup: 5 2018 Marketing Trends Reviewed for Truthiness
Welcome to the Raka Weekly Roundup, where we cover the week’s news and trends and tell you exactly...
