How to Create Buyer Personas: A Step-by-Step Guide
This post was updated on April 27, 2020 to include new links to resources, including a more...
Raka Weekly Roundup: 5 2018 Marketing Trends Reviewed for Truthiness
Welcome to the Raka Weekly Roundup, where we cover the week’s news and trends and tell you exactly...
Inbound Methodology: Providing Content Visitors Actually Want
Inbound marketing is a term that encompasses a lot of specific marketing tactics, but on its own,...
Raka Weekly Roundup: Google Neural Matching, Instagram Founders Split and Snapchat Goes Shopping
Welcome to the Raka Weekly Roundup, where we cover the week’s news and trends and tell you exactly...
How to Write for SEO
Marketers just want to be noticed, whether that be by potential customers, search engines, or both....
What Exactly Are Page Views and Why Are They Important?
A page view, in and of itself, is a single instance of an internet user visiting a particular page...
How to Get More Website CTA Conversions
So much of what we do for inbound marketing is to drive people to a website. There’s search engine...
4 Enduring Inbound Marketing Myths, Debunked With Facts
For any organization seeking business from their website, inbound marketing should be a...
Are Blogs Dead? 5 Reasons Why The Internet Says Yes, And We Say No
Ever since the days of Aristotle and the great philosophers of yore, mankind has been consumed with...
